This policy explains how Reflex (published by rflx.app, “we” or “us”) handles information in the Reflex app for iPhone and iPad and on this website. Contact us at rflx.app@gmail.com with privacy questions or requests.
Earlier Reflex versions and Perfect Loop Maker were covered by our previous privacy policy. Other apps on this domain have their own policies.
In short: your camera, photos, videos, and music stay on your device. Reflex has no accounts, shows no ads, and does not track you across apps or websites. Apple handles purchases, and we never see your payment details. Google Firebase receives usage statistics and crash reports that help us fix and improve the app.
Camera, microphone, and your creations
Reflex processes camera images and effects on your device. Where an effect follows a person, the person segmentation also happens on your device. We do not upload your camera feed, microphone audio, photos, videos, or segmentation masks to our servers or to Firebase, and we do not use them to identify people or create advertising profiles.
Camera access lets you preview effects and capture media. Microphone access is optional: Reflex uses the microphone only while you record video with its built-in sound turned off, so the recording carries your own audio. With the built-in sound on, recordings carry the soundtrack Reflex plays instead. Photos access is add-only and lets Reflex save the photos and videos you choose to keep. Saved media may then be managed or synced by Apple according to your Photos and iCloud settings.
When you bring a photo or video into Reflex, you choose it in Apple’s photo picker, which gives Reflex only that item. Reflex copies it to a temporary file on your device to play it under an effect, and removes the copy afterwards.
Recordings are rendered to temporary files, and your effect settings, sound choices, and session preferences are stored locally. The effects appear in the photos and videos you save. You control saved media in Photos; deleting Reflex does not delete items already saved there.
Optional Apple Music
If you choose Apple Music, Reflex asks Apple’s permission to access music features and your library. It checks whether your subscription can play catalog songs and displays information such as the current track, artist, and artwork. Apple handles its account, subscription, and playback services under Apple’s Privacy Policy.
Reflex does not receive your Apple Account password or payment details. Our analytics record whether music is allowed and playing, never song titles, library contents, or audio. Apple Music playback does not grant permission to export or redistribute that music.
Reflex Pro purchases
Reflex Pro is sold through Apple’s App Store. Apple processes the payment and manages subscriptions, refunds, Family Sharing, and Ask to Buy under its own terms and privacy policy. We never receive your name, Apple Account details, or payment information. On your device, the app asks Apple whether you have an active Pro purchase and unlocks Pro accordingly; we do not keep a record of it. Analytics record which paywall you opened, the plan you picked, whether a purchase or restore succeeded, and whether you have Pro, without any payment details.
Usage information, crash reports, and configuration
Reflex includes these Google Firebase services. They start when the app opens:
- Analytics: app interactions such as onboarding steps, chosen effects and settings (as broad ranges), sound choices, capture and save outcomes, recording length, Calm sessions, guides, the rating question, and the paywall and purchase results described above. The SDK also processes an app-instance identifier, device and app information, session activity, attribution information, and approximate location derived from network information. Our events contain no photos, videos, audio, song titles, file names, or free text, and are not linked to your name or email.
- Crashlytics: crash diagnostics, including stack traces, app and operating-system versions, device characteristics, timestamps, and installation identifiers, to investigate failures.
- Remote Config: used only by TestFlight beta builds, to learn when a beta has ended and offer a link to the App Store version. App Store installs do not fetch it.
See Firebase’s privacy information and Google’s Privacy Policy for provider processing. Reflex does not display advertising and does not ask for permission to track you, so iOS does not give it your device’s advertising identifier. There is no in-app switch for analytics, and the permission switches for the camera, microphone, Photos, and Music do not turn off Firebase analytics or crash reporting.
Ratings
Reflex may ask whether you enjoy it and, if you do, show Apple’s rating prompt. Apple handles ratings and reviews. Your answer to Reflex’s own question is recorded in analytics only as liked or not.
Past beta signup and support
The TestFlight waitlist on this website has closed. If you joined it, FormSubmit delivered your email address and request to our Gmail inbox. We do not send newsletters, and we keep those messages only while needed to answer you or meet legal obligations; email us to have yours deleted sooner.
If you contact us, we receive your address, message, and any attachments you send. Please avoid sending sensitive information or other people’s media unless needed and you have permission.
Website visits
GitHub Pages hosts this website. Its infrastructure receives technical request information, such as IP addresses, to deliver and secure the site; see GitHub’s Privacy Statement. The site sets no cookies and loads no analytics or third-party fonts or scripts. The moving threads on the home page react to your pointer or finger inside your browser; nothing about them is sent anywhere. Following an external link, such as the App Store, connects you to that provider, whose own practices apply.
Sharing, storage, and retention
We use the providers above to operate and improve the app, rely on Apple for purchases, and respond to support. Information may be processed in countries other than your own. We do not sell personal information. We may disclose information when required by law or necessary to protect people’s rights or the security of our services.
Local media and preferences remain subject to your device’s storage and deletion controls. Firebase, Google, GitHub, FormSubmit, and Apple apply their own retention rules; deleting the app does not automatically erase information those providers already received.
Your choices and requests
You can skip optional permissions, change them in iOS Settings, delete saved media, manage or cancel subscriptions in your Apple Account settings, or stop using the app. Email rflx.app@gmail.com to ask about access, correction, or deletion of information we hold. Depending on where you live, you may also have rights to object, restrict processing, receive a copy of your data, or complain to a privacy authority. We may need information to verify and locate your request; because Reflex has no accounts, we cannot find diagnostic records from an email address alone.
Children and updates
Reflex is not directed to children under 13. If you believe a child has sent us personal information, contact us so we can investigate and take appropriate action.
We will update the date on this page when the policy changes and provide additional notice or obtain consent when required. Questions: rflx.app@gmail.com.